tinydragongina:

aeedee:

I would like to take this opportunity to point out one thing.  This is an example of a male-targeted, vaguely ‘sexist’ commercial campaign that is genuinely funny, and clever enough for women to “get the joke”.  These commercials, despite claiming Old Spice was a product for “men” and not ladies, were met with mutual appreciation from men and women, because it is:

A: Not stupid or flat in its humor or message

B: Not degrading to women

C: Genuinely funny

On top of that, these commercials featured a man that was trying to, above all else, make women happy.  He wasn’t trying to be a man because “ew being girly is dumb lol,” he was trying to be a man because “oh ladies I would love to impress you.”  And even though both of those messages are somewhat traditional ways of viewing and reinforcing gender standards and expectations, that fine line between them makes a world of difference.  Many of these pro-men campaigns are too insulting, or too small-minded, or simply not clever enough to make us “get the joke”.  But this campaign has humor that appeals to both men and women at the same time, by neither degrading nor bashing either of them.  Men can want to be like this man, and woman get to appreciate a man that is like this man. But at the same time, this campaign is too light-hearted and whimsical to hurt anyone’s feelings, so you can easily take it for the hilarious joke it is.

This campaign is not only funny, it’s clever, highly creative, intentionally over the top, and entertaining.  Everything that Dr. Pepper’s agonizing “Why don’t women get the joke about our manly soda?” campaign is not.

  1. creationslave reblogged this from whatabrooke
  2. whatabrooke reblogged this from ocfluteguy
  3. zorekryk reblogged this from zorekryk
  4. ocfluteguy reblogged this from eowynstwin
  5. birdoflorien reblogged this from aleatoryw
  6. thekingofsandcastles reblogged this from i-live-in-paper-and-ink
  7. jacklant3rn reblogged this from eowynstwin
  8. eowynstwin reblogged this from apathetic-avocado
  9. sasssssysam reblogged this from aleatoryw
  10. mediumchick reblogged this from psssh-whaaattt-no
  11. wheres-the-milk reblogged this from apathetic-avocado
  12. psssh-whaaattt-no reblogged this from notthefuckingtitanic
  13. apathetic-avocado reblogged this from levis-short-ass
  14. notthefuckingtitanic reblogged this from aleatoryw
  15. aleatoryw reblogged this from terrayoung
  16. slylysilentsoul reblogged this from asino-tibus
  17. asino-tibus reblogged this from consulting-timelord-of-mischief
  18. brunettebelle reblogged this from misplacedsanity
  19. the3dimaxofmymind reblogged this from 2014dftba
  20. twerkingwiththeslaves reblogged this from amypoand
  21. opalescentegg reblogged this from lawchan89
  22. allyargentsia reblogged this from not-your-average-avenger
  23. kendruhbizzara reblogged this from critbonus
  24. frillsandspills reblogged this from the-king-of-hell-darling
  25. dragonbackkhaleesi reblogged this from aspen3345
  26. tacotoni18 reblogged this from saya-nara
  27. aliensloveme reblogged this from not-all-victories
  28. bthequietqueen reblogged this from omgfrankiero
  29. lovelylostmind reblogged this from artemisgarden
  30. artemisgarden reblogged this from ms-weerewolf-lassy
  31. ms-weerewolf-lassy reblogged this from luminescentlily